Amber Maimon, PhD

I’m a researcher at Ben-Gurion University and the University of Haifa, with visiting affiliations at the University of Bremen and HIT Lab NZ, University of Canterbury. I co-founded the NeuroHCI research group with Iddo Wald. I am an accomplished research strategist and scientific consultant, shaping research directions, developing scientific frameworks, and leading collaborative research and funding initiatives.

Perception & plasticity

Spatial Haptics: controllers with vibration cues

How sensory substitution, augmentation, and restored vision shape perception and learning.

SoundSpace · Reprogramming perception · Vision restoration

Human–robot interaction

Breathe with Me: giving the robot a high five

How people perceive robots’ animacy, agency, and internal states through embodied interaction.

Perceiving animacy · Intero-expressive robots · INTERO

Body signals & interaction

Breathing feedback in an immersive environment

Breathing, heartbeat, and multisensory feedback as interfaces for bodily awareness and agency.

Breathing & interoception · Heartbeat feedback · BreathClip

XR in everyday life

Reading while walking with augmented reality

Attention and self-presentation as augmented reality becomes part of everyday life.

Reading while walking in AR · Self-presentation in AR

Consciousness & philosophy

EEG recording during active VR gameplay

Connecting neural dynamics and subjective experience, from VR and flow to questions about mind and brain.

VR & EEG complexity · Neuroplasticity & multiple realizability · Visual phenomenology

Environments & experience

Navigating a virtual museum tour

How physical and virtual spaces shape embodied experience, from healthcare environments to museum visits.

Enriched embodiment in healthcare · Virtual museum tours · Field of view