Journal article
Roman Shikhri, J. Lanir, Amber Maimon
Proceedings of the 10th ACM International Symposium on Pervasive Displays, 2026
Proceedings of the 10th ACM International Symposium on Pervasive Displays, 2026
Semantic Scholar
DOI
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Cite
APA
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Shikhri, R., Lanir, J., & Maimon, A. (2026). Beyond the Screen: A 360-degree Study of User Experience and Behavior in Online Virtual Museum Tours. Proceedings of the 10th ACM International Symposium on Pervasive Displays.
Chicago/Turabian
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Shikhri, Roman, J. Lanir, and Amber Maimon. “Beyond the Screen: A 360-Degree Study of User Experience and Behavior in Online Virtual Museum Tours.” Proceedings of the 10th ACM International Symposium on Pervasive Displays (2026).
MLA
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Shikhri, Roman, et al. “Beyond the Screen: A 360-Degree Study of User Experience and Behavior in Online Virtual Museum Tours.” Proceedings of the 10th ACM International Symposium on Pervasive Displays, 2026.
BibTeX Click to copy
@article{roman2026a,
title = {Beyond the Screen: A 360-degree Study of User Experience and Behavior in Online Virtual Museum Tours},
year = {2026},
journal = {Proceedings of the 10th ACM International Symposium on Pervasive Displays},
author = {Shikhri, Roman and Lanir, J. and Maimon, Amber}
}
Abstract
360-degree virtual tours provide an immersive and interactive experience, enabling users to explore and engage with environments remotely in a detailed and realistic manner. In this work, we investigate the impact of virtual tour design on visitors’ user experience, uncovering valuable insights and providing actionable design guidelines. We conducted a remote usability study on two well-known virtual touring platforms, examining how users navigate the tours and where they experience difficulties. We identified key user-reported usability issues and pain points related to navigation, movement, control, autonomy, and information presentation. Based on our findings, we present several concrete design recommendations, aimed at designers and creators of virtual tours, to help develop tours that facilitate users’ spatial cognition and orientation, enhance their interactions, and result in a positive user experience. These findings are valuable for researchers, designers, and developers, offering insights that drive the ongoing enhancement of user experiences in virtual tourism environments.